The terminal and infrastructure division of Hapag-Lloyd has been renamed Hanseatic Global Terminals. Inspired by the ‘Hanseatic League’, a historic association of Northern European seafaring merchants, In a recent press release, the carrier points out that “ the brand name emphasizes the company’s commitment to quality and expansive terminal operations.“
With the strategic rebranding, Hanseatic Global Terminals aims to increase operational efficiency and promote sustainable growth at its 20 terminals in 11 countries. Key locations include the Altenwerder Container Terminal in Hamburg (Germany), the JadeWeserPort in Wilhelmshaven (Germany), Terminal TC3 in Tangier (Morocco), and Terminal 2 in Damietta (Egypt), currently under construction.
In addition, the company operates a number of terminals in the Americas. It recently acquired the terminal business of Chile’s SAAM Terminals, while in India it took control of J M Baxi Ports & Logistics Limited. In addition, Hanseatic Global Terminals holds a minority stake in the Spinelli Group.
Hapag-Lloyd is the fifth largest shipping company in the world.
Translation by Giles Foster
