An exceptional opportunity to strengthen the image of the Network’s ports abroad and boost the relaunching of cruise activities, which have recently resumed after the terrible pandemic crisis period.
This was the challenge of the mission that brought the North Tyrrhenian Port Network Authority to Malaga together with the Porto di Livorno 2000 company, which manages Livorno port’s passenger terminal.
The opportunity was provided by Sea Trade Med, the most important trade event in the Mediterranean dedicated to cruises and a fundamental showcase for sector operators and cruise lines. Over two thousand visitors and 150 exhibitors from over seventy countries gathered in the Spanish city.
The ports of Livorno, Piombino, and Portoferraio were well represented at the fair thanks to the visibility guaranteed by the CruiseItaly pavilion – one country, many destinations – promoted by the Italian port association, Assoporti, with the communication and presentation of the Italian system as a whole.
Senior Promotion Executive Claudio Capuano, with Promotion Manager Francesca Morucci, presented the potential and opportunities of the North Tyrrhenian Network ports , with clear practical answers about port operations and what the area offers tourists, thanks to the participation of Federica Matteucci, top executive at Porto di Livorno 2000.
“After a three-year hiatus, Italian ports have returned to Seatrade MED to promote one of the most important sectors of their country’s economy,” Mr. Capuano pointed out, praising the Destination of The Year award won by the port of Taranto at the Seatrade Cruise Awards.
“This is an important recognition not only for the Apulian port but also for the whole of Italy, which is strongly reconfirmed as the leading cruise destination in the Mediterranean. For the two-year 2022-2023 period there will be further room for growth for a market segment in which Livorno, Piombino and the ports of Elba boast a strategic presence.”
Translation by Giles Foster
